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Profile
Bern Mansour
My experience helped me get exposed to various types of projects, made me attentive to details, added maturity, strength, & professionalism in my careaer. As member in a team, together we come up with amazing creative results for clients in:
Banks & Financial Institutions
Restaurants (F&B Outlets)
Real Estate Projects & Developers
Technology & IT
Fashion & Retail Outlets
With the evolution of advertising in the last 10 years, I have been mastering the media from both above and below the line within:
Branding
Logo and Collaterals
By creating a Logo, I establish a base for every brand. This base should reflect the nature of the product / company. It is my responsibility to deliver collaterals that confirms the brand’s image.
Whether a Business Card, a Letterhead, Signage; a placemat & a menu (Lighthouse Café; a cake box (Amna’s Patisserie); a Company Profile (AMP Al Mahmood Pearls); a Project’s Brochure (Diyar al Muharraq); a Desk Calendar (Cineco); an item’s Packaging (Gaia Perfumes, Aurum Shoes); or even Annual Report, PPM, Investor’s Guide (Bahrain Bourse).
Advertising
BTL & ATLDirect and Outdoor Marketing
The advertisements come as the brand positioning. After the brainstorming, I start implementing ideas using Software to enhance photos (Adobe Photoshop) & layouting.
I adapt the Concept mood boards into Newspaper or Magazine Ad, Road’s Lamppost, Highway’s Megacom & scaffolding: Ithmaar Bank, Lighthouse Café, Gaia Jewellery, BenefitPay App. (BAH)
I make sure that the final output adders to the brand image (if the brand is bold,I will be using bold & aggressive visuals).
Digital Media
Social Media Content Creation & Management
I worked with the Creative Director on TV Commercials for al Baraka Bank, Kingdom university (BAH). I created Storyboards for Animations to be used as Sponsored Ads on Facebook, Instagram and Youtube for Benefit Company (BAH).
Also, executed Artworks posts for instagram profiles for fashion outtlets in bahrain: @Benefit.bh, @gaialuxury, @aurumarabia, @seventhheaven_bh (BAH). And managed websites: Copywriting, Data entry, order status & products update of
gaialuxury.com
aurumarabia.com
madcosmetics.co.uk
revearabia.com
Summary
Senior Art Director of an advertising agency in the Kingdom of Bahrain. Responsible in producing creative artworks that support marketing initiatives.
An innovator, setting-up various ways to communicate client messages while upholding a consistent brand image.
Manages workload and ensures all deliverables and deadlines are duly met.
Reports directly to the creative director and closely collaborates with the team in initiating and maintaining top leading brands.